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About the Parents Choice Award
The Parents Choice Awards seal of approval is awarded to products that meet and exceed standards set by educators, scientists, performing artists. librarians. parents, and yes, kids themselves.
The Foundations purpose is to search out and recommend fairly priced products that help kids grow imaginatively, physically, morally and mentallyand that are fun, safe, and socially sound. For additional information about the awards and a description of the significance of each awards category, consult the Parents Choice Foundations Web site (www.parents-choice.org).
Founded in 1978, Parents Choice is the nations oldest not-for-profit consumer guide to quality childrens media: books, toys, audios, software. television, videos and magazines. The Foundations mission is to impart solid information about the vast army of childrens media products and toys that are on the market; helping parents and caregivers of all achievements and backgrounds make informed decisions about which new products are right for their children.
In addition to administering the prestigious Parents Choice Awards, the foundation has initiated a number of literacy programs including Reading is Power and What-Kids-Who-Dont-Like-To-Read, Like-To-Read.
Since its inception. Parents Choice Foundation has donated more than 425,000 books, toys, computer software, and videos to schools, libraries, and pediatric hospitals via corporate grants and the generosity of public-spirited volunteers.